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Australians Online - New Insights into our Social Behaviour

June 25th

Sydney, Australia- June 25, 2010 – An Experian Hitwise analysis of Australian web searches during the past year provides some interesting, amusing and random insights into Australian social habits relevant for marketers and commentators alike.

Google places focus on national search domain identity

April 18th

Experian Hitwise today released data that reveals Google.com.au continues to be the dominant search engine with 82.9 per cent of all searches by Australian Internet users, four weeks ending 27 March 2010.

In the News

February 10th

The Seattle Times2.3 billion visits to search engines in January 2012browser mediaAccording to 'global online competitive intelligence service' Experian Hitwise, UK Internet users made 2.3 billion visits to search engines in January 2012, 100 mill...

February 9th

Pinterest Challenging Google and Twitter for Small Business BucksYahoo! Contributors NetworkCOMMENTARY | It might be a relative social network fledgling, but the social media site Pinterest has experienced a digital real estate boom and now enjoys million...

Blog Posts

September 13th

The article Australian Media Consumption is available over on the new Marketing Forward Asia Pacific blog. Australian Media Consumption In the last few weeks we’ve spent a lot of time in the media space, specifically the online media space: who is watchi...

August 30th

The recently released April-June Quarterly Banking Review (available for download) spotlights the habits of Australian consumers – not only are we saving more and paying down debt, but we're not thinking about new debt unless it’s a mortgage. Searches...

Newsletters

Searches for 'property for sale' and 'credit cards' attract strong growth in NZ

May, 2010

Sandra Hanchard, Senior Analyst, Experian Hitwise recently examined New Zealand financial search trends to provide a reflection of economic conditions.She found a rising trend for users to research a range of financial topics, including searching for properties to buy and rent, mortgages, credit cards, loans and savings in New Zealand during Q1 2010.

Where now for Bebo users in NZ?

Apr, 2010

Experian Hitwise Senior Analyst, Sandra Hanchard, used to keep in touch with a lot of her family in New Zealand through Bebo, but over the last few months, she noticed Facebook being used more frequently instead. So that, coupled with some of our own stats on declining visits to Bebo, it came as no surprise when AOL announced their decision to either sell or shut down Bebo.