Feb, 2010
Experian, the global information services company, has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian's Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.
Jan, 2010
Social Networks provide marketers with the opportunity to engage consumers and harness the power of 'word of mouth' through open and authentic conversations around their brand. Marketers have been taken into unchartered waters where they do not control the communications, the tone or the content of the discussion on Social Networks.