May, 2010
Sandra Hanchard, Senior Analyst, Experian Hitwise recently examined New Zealand financial search trends to provide a reflection of economic conditions. She found a rising trend for users to research a range of financial topics, including searching for properties to buy and rent, mortgages, credit cards, loans and savings in New Zealand during Q1 2010.
Apr, 2010
Experian Hitwise Senior Analyst, Sandra Hanchard, used to keep in touch with a lot of her family in New Zealand through Bebo, but over the last few months, she noticed Facebook being used more frequently instead. So that, coupled with some of our own stats on declining visits to Bebo, it came as no surprise when AOL announced their decision to either sell or shut down Bebo.
Mar, 2010
Visits to Shopping and Classifieds - Department Stores websites grew by 55.6% year-on-year in February 2010 compared to All Categories by New Zealand Internet users. Department Stores websites have attracted strong interest from shoppers since December 2009, when visits reached an all-time high.
Feb, 2010
Experian, the global information services company, has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian's Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.
Jan, 2010
Social Networks provide marketers with the opportunity to engage consumers and harness the power of 'word of mouth' through open and authentic conversations around their brand. Marketers have been taken into unchartered waters where they do not control the communications, the tone or the content of the discussion on Social Networks.