Sydney, Australia- June 25, 2010 – An Experian Hitwise analysis of Australian web searches during the past year provides some interesting, amusing and random insights into Australian social habits relevant for marketers and commentators alike.
Experian Hitwise today released data that reveals Google.com.au continues to be the dominant search engine with 82.9 per cent of all searches by Australian Internet users, four weeks ending 27 March 2010.
Experian Hitwise today released a monthly data report that reveals an increase in Google’s dominance of the Australian search market. Google Australia accounted for 74.61 per cent and Google.com 12.65 per cent of all Australian searches conducted during February 2010. Overall accounting for 87.26 of the local search market.