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Hitwise Lifestyle

About

Hitwise Lifestyle is an online customer segmentation and targeting tool that reveals the demographics, attitudes and behavioural characteristics of visitors to your website, and your competitors’ websites. Hitwise Lifestyle provides you with unprecedented insights into the psychographic and lifestyle attributes of an audience for maximising the effectiveness of your marketing campaigns, media plans and strategic and affiliate partnerships.

Mosaic New Zealand Groups

Benefits

• Utilises The Market Leading Customer Segmentation System: Mosaic New Zealand segmentation data from Pacific Micromarketing and Experian classifies New Zealand Internet users into 11 household-level Groups and 42 Types.
• Actionable and Comprehensive: Each segment is comprised of a range of different lifestyle characteristics, including: lifestyle behaviours, media behaviours, shopping preferences and geographic distribution.
• Robust Planning Tool: Lifestyle allows for instant identification of the websites that attract the highest concentration of your brand’s most desirable customers.
• Multidimensional: Provides the ability to segment visitors by numerous characteristics including ethnicity, attitudes and shopping preferences.
• Customisable: Create your own categories of websites and see lifestyle profiles of audiences to your custom set.

In Depth Analysis of Each Lifestyle Segment That Visits Competitive Websites

(image source:www.mosaicnz.co.nz)

Key Features

Hitwise Lifestyle is available as part of the Hitwise service and includes the ability to:

• Profile Online Audiences: With Hitwise Lifestyle, you can profile the online audiences of over 40,000 websites and over 165+ industries.
• Search for Websites: Search the Hitwise database to find websites frequented by a specific group, or even by the characteristics that make up a Lifestyle segment.
• Compare Profiles: Compare the lifestyle profiles of: two websites, a website and industry, or even two time periods to understand shifts in audience profiles post campaign.
• Geographic Analysis: Analyse the geographical distribution of each Lifestyle Group that visits a specific website, including competitive websites.
• Offline and Online Media Behaviour Analysis: Comprehensively understand the offline and online media behaviour and attitudes of a Lifestyle Group that visits a specific website.

Search the Hitwise Database for Websites Frequented by a Specific Social
or Lifestage Group

Learn More

To learn more about Hitwise Lifestyle, please contact your Account Manager or Hitwise Customer Support at support.ap@hitwise.com or 0800 448 947.