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The future of email marketing: adapting to today’s smartphone enabled consumer.
Consumers’ behaviours and preferences are shifting in favour of digital experiences and constant connectivity with GPS-enabled communication devices now a large part of consumers’ lives.
The fact that many consumers are now viewing email on their mobile phone raises some important questions for marketers. Which customer groups are accessing mobile email? What type of messages cut through in this channel? How does the communication appear on the device?
Experian’s latest research “The future of email marketing: adapting to today’s smartphone enabled consumer looks into key findings from the research and recommendations for marketers so they can take advantage of and effectively use mobile marketing.
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