• Products & Services
• Press Centre
  • Press Releases
  • Events
  • Newsletter
  • Broadcasts
  • Research Analysts
  • In the News
• Resources
  • Data Centre
  • Weblogs
  • Reports & Webinars
  • Case Studies
  • Top 10 Awards
• About Us
  • Management Team
  • Careers
  • How we do it
• Contact Us
  • Office Locations

New Zealand Lifestyle Mosaic Report

Urban Intelligence:
Online Insights for Targeting Savvy Consumers

How can marketers use the online channel to target young professionals with high share of wallet?

Online audience profiling allows businesses to understand the impact of their campaigns in attracting desirable consumers. Advertisers can furthermore maximise the effectiveness of their marketing spend by partnering with websites that attract their target audience, as well as benchmark their audience composition against competitors.

This Experian Hitwise report by Senior Analyst, Sandra Hanchard provides a broad overview of key Mosaic New Zealand Group, Urban Intelligence. Accounting for 4.8% of New Zealand households, Urban Intelligence is a lucrative group for marketers to monitor given their high household incomes and conspicuous spending habits. This report will discuss how to engage Urban Intelligence by understanding their online behaviour, including the industries and websites they are most likely to visit.

To request a copy of this complimentary report, please complete the fields below.