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Do we really understand ourselves? We are fascinated by polls and survey data about our responses to stimuli from the outside world. Data can provide interesting insights into what compels or repels us.
As the Internet becomes more ingrained in our lives– from reading the news, to communicating through email and social networks, to transacting online – the by-product of our aggregate movements provides an even deeper insight into who we are.
Click provides a behind-the-scenes view of the daily analysis the Hitwise Research team conducts into online behaviour. With a sample of over 10 million Internet users in the US and 25 million worldwide, insights can be gleaned on the sites that we collectively visit, what we search for and what that tells us about ourselves.
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