Hitwise Search Brand Management White Paper Provides Insight for Brand Marketers

Build your Brand With Online Competitive Intelligence

DOWNLOAD THE SEARCH BRAND MANAGEMENT WHITE PAPER

To help brand owners build and protect brand equity, Hitwise Research has released a white paper addressing how to use search behavior to grow brand awareness as well as protect your brand online.

Hitwise conducted an analysis of 30 leading online brands in the Travel, Retail, and Business & Finance categories in February 2006. Key findings include:

• internet users are increasingly searching by brand: 75 of the top 100 search terms across all categories in February 2006 contained brand names, an increase of 17 percent versus February 2005;
• an average of 85 percent of brand name searches resulted in a visit to one of the brand owner’s websites.

Find out more about how to grow and manage your brand online.