Barackobama.com the Top Visited Candidate Website Last Week

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Barackobama.com the Top Visited Candidate Website Last Week

Obama website visited by more Super Tuesday states;

McCain website receives largest increase of visits

NEW YORK, NY - February 5, 2008 - Hitwise, the leading online competitive intelligence service, today announced that Democratic presidential candidate Barack Obama's website, www.barackobama.com, was the most visited website among all presidential candidates for the week ending February 2, 2008. Barackobama.com received 36 percent of U.S. visits amongst presidential candidate websites for last week and increased 20 percent compared to the previous week.

Hillaryclinton.com was the second most visited candidate website for last week receiving 16.4 percent of traffic among all candidate websites followed by RonPaul2008.com with 15 percent. Following Paul, was MikeHuckabee.com with 12.7 percent. John McCain's website, JohnMccain.com, received the largest increase of traffic for the week with a 32 percent gain.

Top Visited Presidential Candidate Websites Ranked by Weekly U.S. Market Share of Visits
Rank	Name	Domain	Market Share, Week Ending 02/02/2008	Market Share, Week Ending 01/26/2008	Week-on-Week Change
1	Barack Obama	www.barackobama.com	36.26%	30.16%	20%
2	Hillary Clinton	www.hillaryclinton.com	16.47%	14.43%	14%
3	Ron Paul	www.ronpaul2008.com	15.20%	23.84%	-36%
4	Mike Huckabee	www.mikehuckabee.com	12.70%	15.71%	-19%
5	Mitt Romney	www.mittromney.com	9.55%	8.25%	16%
6	John McCain	www.johnmccain.com	9.26%	7.01%	32%
7	Mike Gravel	www.gravel2008.us	0.56%	0.61%	-8%
Note - the Hitwise data is based on a custom category of websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. For the full list of candidates please visit: http://www.hitwise.com/political-data-center/key-candidates.php

Source: Hitwise

Super Tuesday State Traffic

Among Super Tuesday Primary states, Hitwise compared the market share of U.S. visits for all of the major Democratic and Republican candidates within a specific state to identify the candidate with the highest volume of traffic by state. Within the Democratic race, the differences in market share for each of the websites are very small between Hillary Clinton and Barack Obama, with the Obama website receiving the larger volume of visits from the most states - 12 total. Hillary Clinton's website received the largest volume of visits from 10 states including California and New York, which have the largest amount of delegates between them. John McCain's website was the most visited by the most states, eight total, and his website was the most visited in California and New York state. Both Mitt Romney and Mike Huckabee's website were most visited websites among six states each.

Top Candidates by State, Based Upon Market Share of Visits for the Week Ending Feb. 02, 2008
Super Tuesday States	Democratic Candidate	Republican Candidate
Alabama	Barack Obama	John McCain
Alaska	Barack Obama	N/A
Arizona	Hillary Clinton	Mitt Romney
Arkansas	Hillary Clinton	Mike Huckabee
California	Hillary Clinton	John McCain
Colorado	Barack Obama	Mitt Romney
Connecticut	Barack Obama	Mitt Romney
Delaware	Barack Obama	Mitt Romney
Georgia	Barack Obama	John McCain
Idaho	Barack Obama	No Rep. Primary
Illinois	Barack Obama	Mike Huckabee
Kansas	Barack Obama	No Rep. Primary
Massachusetts	Hillary Clinton	John McCain
Minnesota	Barack Obama	Mike Huckabee
Missouri	Hillary Clinton	Mike Huckabee
Montana	No Dem. Primary	Mike Huckabee
New Jersey	Barack Obama	John McCain
New Mexico	Barack Obama	No Rep. Primary
New York	Hillary Clinton	John McCain
North Dakota	Hillary Clinton	John McCain
Oklahoma	Hillary Clinton	John McCain
Tennessee	Hillary Clinton	Mike Huckabee
Utah	Hillary Clinton	Mitt Romney
West Virginia	No Dem. Primary	Mitt Romney
Note - Candidate traffic based on volume of visits by each state. Only candidates who have won a caucus or primary were considered for this chart.
Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.