Hallelujah Diet Tops "Diet" Searches Last Week

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Hallelujah Diet Tops "Diet" Searches Last Week

Traffic to Dieting websites up 32% compared to previous year

NEW YORK, NY- January 3, 2008 -With the New Year upon us, many Americans have turned to the Internet to help with the New Year's resolution of losing weight. According to Hitwise, the world's leading competitive intelligence service, the most searched for diet was the Hallelujah Diet for the week ending Dec. 29, 2007.

Other top 10 searches that contained the term diet for last week, included popular diets such as the South Beach Diet and the Diabetic Diet (see table below). For the same week in 2006 and 2005, the South Beach Diet and the Atkins Diet owned the #1 and #2 spot, respectively. Other diet searches included the Special K Diet, Cabbage Soup Diet and the Detox Diet.

Top Diet Searches containing the term 'diet' for the past three years
For the week ending Dec. 29, 2007	For the week ending Dec. 30, 2006	For the week ending Dec. 31, 2005
hallelujah diet	south beach diet	south beach diet
south beach diet	atkins diet	atkins diet
diabetic diet	diabetic diet	diabetic diet
atkins diet	cabbage soup diet	cabbage soup diet
special k diet	lemonade diet	sonoma diet
cabbage soup diet	master cleanse diet	3 hour diet
detox diet	mediterranean diet	grapefruit diet
mediterranean diet	special k diet	zone diet
biggest loser diet	raw food diet	mediterranean diet
lemonade diet	mediterranean diet	gluten free diet
Note - the search term data is based on the volume of all U.S. searches for one week resulting from the Hitwise sample of 10 million users. Generic search results were filtered out to create the top 10 diet lists.
Source: Hitwise

"Searches for diets are one of the most predictable patterns on the Internet, with the high point always being the first of the year and the low-point being Thanksgiving week," said Bill Tancer, general manager of global research, Hitwise. "If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week."

Traffic to the custom category of 30 Dieting websites was up 32 percent for the week ending Dec. 29, 2007, compared to the same week in 2006. WeightWatchers.com was the most visited website among the custom category of 30 Dieting websites for the week ending Dec. 29, 2007. SparkPeople.com received the second most visits followed by FatLoss4Idiots.com. Female visitors made up the majority of traffic on each website with 70 percent of the share of traffic to WeightWatchers.com and 83 percent of the traffic to SparkPeople.com for the 4 weeks ending Dec. 29, 2007.

Top 10 Dieting Websites by Market Share of U.S. Visits
For the week ending Dec. 29, 2007
Rank	Name	Domain	Market Share
1	Weight Watchers	www.weightwatchers.com	26.64%
2	SparkPeople	www.sparkpeople.com	11.67%
3	Fat Loss 4 Idiots	www.fatloss4idiots.com	8.32%
4	Wu-Yi Source.com	www.wu-yisource.com	7.82%
5	5factordiet.com	www.5factordiet.com	7.19%
6	Nutrisystem.com	www.nutrisystem.com	6.68%
7	eDiets	www.ediets.com	2.65%
8	Obesity Help	www.obesityhelp.com	2.13%
9	South Beach Diet	www.southbeachdiet.com	2.12%
10	The Biggest Loser Club	www.biggestloserclub.com	2.11%
Note - the Hitwise data is based on a custom category of 30 of the leading Dieting websites ranked by U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.