For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Hitwise Named "Cool Vendor" By Leading Analyst Firm

Vendors Selected for the "Cool Vendor Report" Are Innovative, Impactful and Intriguing

NEW YORK, NY - March 28, 2007 - Hitwise, the leading online competitive intelligence service, has been named a "Cool Vendor" and has been listed in the "Cool Vendor: CRM and Analytics" report, by Bill Glassman et al, published on March 5, 2007 by Gartner, Inc.

Gartner's 2007 Cool Vendor report evaluates "innovative vendors that target solutions for marketing and analytics to help companies drive competitive advantage through the differentiation of marketing processes."

"We believe the recognition by Gartner is a testament to our robust, on-demand service that provides marketers with daily insights and opportunities on how more than 25 million Internet users interact with over 800,000 websites," said Andrew Walsh, CEO of Hitwise. "In a highly competitive industry, we are honored to be recognized as a quality service that helps marketers better plan, implement and report on a range of online marketing initiatives."

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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