NBC.com Most Visited Broadcast Network Website For March 2007

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For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

NBC.com Most Visited Broadcast Network Website For March 2007

American Idol Most Searched For Television Show

NEW YORK, NY - April 4, 2007 - Hitwise, the leading online competitive intelligence service, reports that NBC.com received the largest market share of visits for the month of March 2007 among a custom category of the six major broadcast television network websites. In that period, NBC.com claimed 37 percent of visits among the six broadcast network websites, and visits to NBC.com were up 10 percent compared to February 2007.

US Market Share of Visits Among Broadcast Network Websites
Rank	Network Name	Domain	Mar-07	Feb-07
1	NBC*	www.nbc.com	37.31%	34.00%
2	ABC	www.abc.com	30.28%	33.64%
3	CBS	www.cbs.com	16.82%	18.46%
4	FOX Broadcasting Company*	www.fox.com	8.29%	7.60%
5	The CW Television Network	www.cwtv.com	7.03%	5.97%
6	MyNetworkTV	www.mynetworktv.com	0.26%	0.33%
The data is ranked by US market share of visits among a custom category of the six broadcast network websites, based on the Hitwise sample of 10 million US Internet users
*Does not include market share of visits data for individual television show websites that are separate such as American Idol (FOX), The Simpsons (FOX), America’s Most Wanted (FOX), The Family Guy (FOX), On The Lot (FOX) and Jay Leno’s Garage (NBC)
Source: Hitwise

ABC.com received the second largest percentage of visits capturing 30.28 percent of traffic followed by CBS.com with 16.82 percent and FOX with 8.3 percent. The CW network received 7.03 percent of visits with MyNetworkTV receiving 0.26 percent of traffic for March 2007.

"According to the Hitwise search term data for March, reality television shows benefited the most from the original scripted shows being in reruns after the February sweeps," said Bill Tancer, General Manager of Research for Hitwise. "As the season finales approach for both reality and original shows, it will be interesting to see which shows receive the majority of online searches."

AMERICAN IDOL TOPS TV SHOW SEARCHES IN MARCH
According to Hitwise Search Intelligence, Fox's 'American Idol' was the most searched-for television show overall in primetime for the four weeks ending March 31, 2007. Other top searched for primetime shows included NBC's 'Deal or No Deal', ABC's 'Dancing With the Stars' and 'LOST' and The CW's 'America's Next Top Model'.

Top Television Show Title Searches for March and February 2007 From the Entertainment - Television Category
March 2007 Top Search Terms
Overall	Share	Primetime	Share
american idol	1.03%	american idol	1.03%
deal or no deal	0.39%	deal or no deal	0.39%
dancing with the stars	0.24%	dancing with the stars	0.24%
days of our lives	0.18%	lost	0.16%
lost	0.16%	america's next top model	0.13%
oprah	0.13%	smallville	0.13%
america's next top model	0.13%	one tree hill	0.12%
smallville	0.13%	grey's anatomy	0.10%
one tree hill	0.12%	miami ink	0.10%
general hospital	0.12%	i love new york	0.08%
Data period was for the four weeks ending March 31, 2007. The data is ranked by US volume of searches among Entertainment - Television category, based on the Hitwise sample of 10 million US Internet users
Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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