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FOR IMMEDIATE RELEASE
Contact: Matt Tatham - Hitwise - 1.212.380.2939 Visits to Hitwise Retail 100 Index Up 11.8 Percent from 2005Thanksgiving Day Busiest Online Shopping Day of the Year in Market Share of VisitsNEW YORK, NY - November 27, 2006 - Hitwise, the world's leading online competitive intelligence service, today announced that for the fourth year in a row, market share of visits to online retail sites peaked on Thanksgiving Day (November 23, 2006). Visits to the Hitwise Retail 100 Index[1] were up 11.8 percent for Thanksgiving when compared with the same day in 2005, and up 33.9 percent compared to Thanksgiving 2004.
Visits to the Hitwise Retail 100 Index for Black Friday (November 24, 2006) the day that retailers traditionally begin making profits on yearly sales, were up only 2.7 percent from the previous year.
"Traditionally, retailers have looked to Black Friday sales figures as a way of predicting the upcoming holiday season", said Bill Tancer, General Manager of global research at Hitwise. "The Hitwise Retail 100 index provides insight into both online and offline retail activity and with an 11.8 percent increase over the previous year is a very positive indication for the upcoming month."
Bricks and Mortar Retailers Dominate Top Ten Online Sites for Thanksgiving Day
For the second year in a row, Walmart (www.walmart.com) has assumed the number one position in the Hitwise Online Retail 100 index for Thanksgiving Day with 18.26 percent market share of visits to the 100 websites in the index. The remaining sites in the top five were BestBuy (www.bestbuy.com) with 8.75 percent, Amazon (www.amazon.com) with 8.36 percent, Circuit City (www.circuitcity.com) with 6.98 percent and Target (www.target.com) with 6.06 percent. "The dominance of big box retailers as top sites visited for November 23rd indicates that the Thanksgiving Day phenomenon is attributable to consumers researching sale offerings in advance of Black Friday", said Tancer.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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[1] The Hitwise US Retail 100 Index is comprised of the leading 100 retail websites, but excludes websites from the following categories - auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment - music download, DVD and video game rental. Data is based on US market share of visits. |
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