Google Accounted For 65 Percent Of All U.S. Searches In April 2007

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Contact: Matt Tatham - Hitwise - 1.212.380.2939

Google Accounted For 65 Percent Of All U.S. Searches In April 2007
Google Search Market Share Up 11 Percent Year-Over-Year

NEW YORK, NY - May 9, 2007 - Hitwise, the leading online competitive intelligence service, today announced that the Google accounted for 65.26 percent of all US searches in the four weeks ending April 28, 2007. Yahoo! Search, MSN Search and Ask.com each received 20.73, 8.46 and 3.69 percent respectively. The remaining 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches.

Percentage of US Searches Among Leading Search Engine Providers
Domain	April-07	Mar-07	April-06
www.google.com	65.26%	64.13%	58.64%
search.yahoo.com	20.73%	21.26%	22.21%
search.msn.com	8.46%*	9.15%*	12.59%
www.ask.com	3.69%	3.48%	4.22%
Note: Data is based on four week rolling periods (ending 4/28/07; 3/31/07; 4/29/2006) from the Hitwise sample of 10 million US Internet users. * - includes executed searches on Live.com and MSN Search
Source: Hitwise

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

Category	Percent of Category Traffic from Search Engines, April-07	Percent Change in Share of Traffic From Search Engines, April-07 - April-06	Percent of Category Traffic from Google, April-07	Percent Change in Share of Traffic From Google, April-07 - April-06
Health and Medical	44.58%	3.58%	29.44%	9.59%
Travel	31.34%	17.45%	20.06%	27.87%
Shopping and Classifieds	25.37%	3.63%	15.90%	13.21%
News and Media	20.21%	7.91%	13.17%	17.91%
Entertainment	20.65%	10.45%	12.97%	21.92%
Business and Finance	16.09%	14.18%	9.57%	24.14%
All figures are based on US data from the Hitwise sample of 10 million Internet users. Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.