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Social Networking Visits Increase 11.5 Percent From January To FebruaryiMeem and Bebo are the Fastest MoversNEW YORK, NY– March 14, 2007–According to Hitwise, the world's leading online competitive intelligence service, the market share of Internet visits to the top 20 social networking websites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet visits in February 2007. Websites that showed the largest increases in market share of visits were Buzznet, up 148.4 percent and iMeem, up 145.7 percent from January to February 2007. Other fast growing websites included Hoverspot (up 19.6 percent) and Bebo (up 17.8 percent). Category leaders MySpace and Facebook also grew from January to February, with visits increasing 10.2 and 9.1 percent respectively. "While MySpace is still by far the dominant social networking website, sites like Buzznet and iMeem are succeeding in building communities around music and other media" said LeeAnn Prescott, director of research at Hitwise. "The social networking category will continue to grow as new sites emerge with unique offerings."
About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs. Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com. For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter. |
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