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HITWISE UK SPORTS UPDATE

Game, set and match for top tennis personalities online

London, 22^nd June 2005

With the stars of the tennis world hitting the grass courts at SW19 this week, data from Hitwise - global leader in online competitive intelligence - spotlights the most searched-for tennis personalities, and reveals that the most popular players are not necessarily the best performers on court.

Rank	Search Term	Share of Searches
1	maria sharapova	2.16%
2	andy roddick	1.77%
3	tim henman	1.36%
4	rafael nadal	0.61%
5	pete sampras	0.39%
6	anna kournikova	0.32%
7	kim clijsters	0.23%
8	andre agassi	0.19%
9	serena williams	0.19%
10	jelena dokic	0.16%

Top 10 tennis personalities, based on Search Terms data for four weeks ending 18^th June 2005.

Maria Sharapova, winner of last year’s Ladies’ Singles at Wimbledon and the number two seed this year, tops the list of the most searched-for tennis personalities this week, claiming more than 2% of all tennis-related searches online. However, the glamorous Sharapova is followed closely in the online popularity stakes by the Russian pin-up Anna Kournikova, the second most searched-for female tennis personality online despite recently retiring from tennis.

Reigning world champion and two-time Wimbledon champion Roger Federer is also conspicuously absent from the online tennis top ten; despite being the number one seed for Wimbledon 2005, the term ‘roger federer’ languishes at #27 amongst all tennis personalities. However, Wimbledon’s number two seed, American Andy Roddick, and the UK’s own Tim Henman are proving more popular with British tennis fans. The players are ranked at #2 and #3 respectively, with newcomer Rafael Nadal scooping the #4 spot after his recent win at the French Open.

Meanwhile, the Wimbledon tournament itself is capturing the attention of more than a few sports fans online this week: the official Wimbledon website (www.wimbledon.org) was the eighth most-popular Sports site yesterday, with visitors spending an average of 23 minutes on the site. ‘Wimbledon’ is also the sixth most searched-for term amongst all Sports searches.

Chart of performance of www.wimbledon.org, 1^st June – 21^st June, daily data based on visits.

About Hitwise:

Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about Hitwise is available at www.hitwise.co.uk

For media enquiries, please contact:

Jannie Cahill
jannie.cahill@hitwise.com

Tel: 020 7378 3619