HITWISE LAUNCHES KEYWORD INTELLIGENCE
A unique keyword suggestion service for small businesses
NEW YORK, July. 06, 2005— Hitwise, the world's leading online competitive intelligence service today announced the launch of Keyword Intelligence (www.keywordintelligence.com), an online, keyword suggestion service, which informs marketers of the best 'keywords' to use in search marketing campaigns. Developed for small businesses, this service provides search marketers with the ability to generate lists of quality keywords that have been proven to drive traffic to websites in specific industries.
The Keyword Intelligence product has three key features:
Search Term Suggestions - provides the most popular search term variations for any word
Industry Search Terms - provides the most popular search terms for over 160 industries
Search Term Portfolios - an easy to use tool to manage keyword lists
The Keyword Intelligence product includes a subset of data and search term analysis features that are available within the Hitwise Competitive Intelligence service. Both data sets are based on the actual Internet usage of more than 20 Million Internet users and how they successfully use keywords across 80 of the most popular search engines including Google, Yahoo! Search and MSN Search.
Whereas other services that offer this information use data from a small number of search engines or results based on a small sample of users, Keyword Intelligence offers marketers significant benefits including:
Successful search terms - all search terms provided have resulted in users visiting a website.
Data collected across all major engines - search terms have been used across all major search engines (Google, Yahoo! Search, MSN Search and more).
Market specific data - search terms used by Internet users in the US, UK, Australia, New Zealand and Singapore, are provided to advise marketers of nuances amongst international audiences.
As more and more marketers use website search engine optimization and paid keyword campaigns to create brand awareness and generate sales, having detailed information on how people use search terms is critical. Marketers can use the data within Keyword Intelligence to identify missing search term opportunities they should capitalize on within their own campaigns.
According to Gavin Appel, Vice President of Search at Hitwise, "We have launched the Keyword Intelligence product in response to the growing demand within the small business community for more relevant and successful search terms. As search marketers continue to increase budgets, and become more sophisticated with their campaign management and international targeting, incorporating the most effective keywords into search marketing campaigns is crucial for their success. With Keyword Intelligence, small businesses will now have access to top-line, quality search term data, powered by Hitwise, at an entry level price."
A successful beta period has recently been completed with customers of ineedhits (www.ineedhits.com), a leading paid placement and search engine optimization company.
The Keyword Intelligence service will be available as of July 6, 2005. For more information, visit www.keywordintelligence.com.
Contact: For media inquiries or to schedule an analyst interview, please contact Lizzie Babarczy: press@hitwise.com (212) 380 2910.
About Hitwise:
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.com
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