Hitwise Launches Enhanced Online Demographic Tool - Lifestyle 2.0

Targeting tool provides advanced metrics for attracting your
most desirable customers

April 25, 2006 - New York - To address the need for precise on-line audience targeting, Hitwise, the leading Online Competitive Intelligence service today announced the launch of Lifestyle 2.0.

With the new features available in this release, marketers can easily identify the top performing as well as niche sites that attract their most desirable customers. Furthermore, with Lifestyle, marketers can instantly learn more about the demographic profile of the visitors to their site - as well as their competitors' sites.

Companies, like the LaQuinta Corporation, whose revenue depends on their online channel, use Hitwise Lifestyle to improve their targeting. Vice President, eCommerce, Ted Schweitzer, LQ Management, L.L.C., considers Hitwise as a central part of their planning process. "Hitwise Lifestyle has helped us increase the effectiveness of our campaigns. Lifestyle helps us understand the makeup of the visitors that come to our site and we adjust the targeting of our campaigns accordingly," remarks Schweitzer.

Two powerful data sources join forces to provide businesses with improved targeting power

To offer Lifestyle in its Competitive Intelligence tool, Hitwise has combined Claritas PRIZM NE segments with its data on how more than 10 million people in the US have interacted with over 500,000 websites.

"Demographic and Lifestyle characteristics are critical for online marketers who seek a consumer centric marketing approach," said Claritas Senior Vice President Steven Egge. "We're pleased that Hitwise chose PRIZM NE to add these dimensions to their Lifestyle service."

"With Lifestyle 2.0, Hitwise brings the best-in-class consumer segmentation technology to the online world," said Bill Tancer, GM Global Research at Hitwise. "As the online world becomes increasingly more competitive, businesses that leverage consumer behavior segmentation like Lifestyle 2.0, will ultimately be the ones that win."

Hitwise Lifestyle 2.0 features:

• A full overview of all Claritas Groups and Segments, including geo-distribution, lifestyle and offline media behaviors - for easily matching your target audience to Claritas PRIZM NE Groups .
• Segment search tool with 14 demographic and lifestyle categories, including: age, gender, income, education level and presence of children.
• Lifestyle 2.0 data is updated weekly and is accessible through the easy-to-use Hitwise interface, which has been designed expressly for marketers.

The availability of this capability demonstrates the Hitwise commitment to provide its clients with industry leading online marketing insight for maximizing revenue opportunities, only available through the Hitwise Competitive Intelligence service.

Contact

To learn more about Hitwise Lifestyle 2.0 visit www.hitwise.com or contact Matt Tatham (matt.tatham@hitwise.com) to arrange an interview.

About Claritas

San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.

About Hitwise

Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com.

For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com.