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Archive: 2007 | 2006 | 2005 | Back
NBC OLYMPICS DOMINATES ONLINE OLYMPIC NEWS “curling“ the most searched for sport NEW YORK, Feb. 23, 2006– With the Winter Olympics taking place several time zones away in Torino, Italy, daily results are announced long before United States primetime television hours. To find out the medal winners and losers, Olympic fans are turning to the Internet to get up-to-the-minute results on their favorite sports. According to Hitwise, the world’s leading online competitive intelligence service, the website NBCOlympics.comranked at number 116 among all Internet sites for the week ending Feb. 18, 2006, receiving a similar market share of visits as the New York Times website, which ranked at number 106 for that week. NBCOlympics.com received a greater market share of visits than the CNN Sports Illustrated website (number 223), and the other leading site for Olympics news, Torino 2006 (number 588). The average visit to NBCOlympics.com during the week ending Feb. 18, 2006 lasted 9 minutes and 29 seconds, which was 29 percent longer than the average for sites in the Hitwise Sports Category at 7 minutes 20 seconds. ESPN and Google main sources of traffic for NBCOlympics.com The leading source of visits to NBCOlympics.com for the week ending Feb. 18, 2005 was ESPN, which accounted for 23.4 percent of upstream visits. NBCOlympics.com also partnered with Google in sponsored results for Olympics related searches, and Google was the second largest referrer of traffic for that week, accounting for 15.7 percent of visits to NBCOlympics.com. The Olympic sponsors benefiting the most from a partnership with NBCOlympics.com were Visa and Chevrolet. For the week ending Feb. 18, 2006, Visa Championships accounted for 3.79 percent of visits leaving NBCOlympics.com, while Chevrolet accounted for 0.87 percent. “Olympics fans are taking advantage of the web for viewing results and video highlights in unprecedented numbers,” said Bill Tancer, General Manager, Global Research for Hitwise. “This data indicates that Internet users have a strong interest in news and sports video content in addition to syndicated programming. Media companies and advertisers should work closely to optimize user experience.”
“Curling” and “Shaun White” lead searches Search term data shows that curling was the sport that most captivated Internet users during the week ending Feb. 18, 2006: searches for “curling” were up 2,467 percent versus the week ending Feb. 11, 2006. “Curling” received a greater share of searches for the week ending Feb. 18, 2006 than other popular Olympic sports like “figure skating” and “snowboarding.” The most searched for athletes in that same week were snowboarding gold medalist Shaun White, short-track skater Apolo Anton Ohno, figure skater Emily Hughes, and freestyle skier and teen heartthrob Jeremy Bloom.
Contact: For media inquiries or to schedule an analyst interview, please contact Lizzie Babarczy: press@hitwise.com; (212) 380 2910. About Hitwise: Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com. For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com.
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