Travel 2.0 Today: The Economy and the Evolving Online Travel Landscape

Thursday June 12th, 2008 1:00pm EDT (45 min duration)

Travel 2.0 has engaged and empowered travelers, creating an increasingly complex landscape for online travel retailers and brand managers. This landscape will become more competitive in the face of rising gas prices and decreasing consumer economic sentiment. Successful online travel providers will find opportunities by understanding:

• Has user-generated content replaced brands? What is the impact of user-generated content on how travelers research and purchase travel online?

• What is the potential for travel and social networking websites?

• To what extent is the economic downturn going to affect travel?

Presenters:
Bill Tancer, GM Global Research, Hitwise
Diane Clarkson, Analyst, JupiterResearch.

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