Travel Trends: How Consumer Search Behavior is Changing

June 2008

This Travel Research Note provides trends and insights on how US Internet users are interacting with Travel websites as a result of declining economic conditions. The report includes:

• Search referrals & queries - the increase of search engine referrals to Travel websites plus the types of queries being used (including branded, airline and hotel terms).

• Meta-search growth - the increase of meta-search websites over the past year, plus traffic strategies of industry leaders.

• Paid and Organic - the difference in paid and organic search results to agencies, airlines and hotel websites.

Author - Heather Hopkins, Senior Online Market Analyst, Hitwise.

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