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• Clickstream

Hitwise Clickstream

About

Hitwise Clickstream reports on where traffic comes from and goes to for a specific website or industry. This tool gives unprecedented insight into the online behaviour of consumers. In addition to tracking traffic between websites that are 'linked', Hitwise Clickstream also reports on un-referred traffic: when a person types a URL into a browser or visits another website via tabbed browsing.

Upstream Websites Visited Before Apple - www.apple.com

Benefits

• Understand the Customer Acquisition Marketing Mix of Competitive Websites: Traffic from email campaigns, search engines, partners and competition can be easily identified.
• Gauge Online Comparison Shopping: By learning where users go to after visiting a website, you can determine other brands in the online purchase consideration process.
• Increase Effectiveness of Online Spend: Knowing which websites send visitors to your competitors allows for easy identification of the most efficient affiliates and media partners to spend your online marketing dollars with.

Downstream Websites Visited After Apple - www.apple.com

Key Features

Clickstream reports are available on a daily, weekly or monthly basis and can be generated for thousands of websites.

• Advanced Filtering: Filter Clickstream results to include and exclude websites within industries (e.g. search engines) or containing specific words (e.g. websites containing the word 'tax').
• Charting: All Clickstream reports have a charting option, allowing you to chart the volume of upstream and downstream traffic for a specific website.
• Industries: Clickstream reports can be run by industry to determine key content interests of visitors to your website or your competitors.

Downstream Industries Visited After Apple

Search Engines Traffic to Apple

Learn More

To learn more about Hitwise Clickstream, please contact your Account Manager or Hitwise Customer Support at support.ap@hitwise.com or 800 6162 150.