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Hitwise Australia Research Note: Online Trends for Accommodation Intermediaries
Despite fears of disintermediation in the travel industry, namely the consumer trend of booking directly with suppliers, travel players who provide comparison shopping, review, media and referral-based business models are thriving in the Australian online Travel - Destinations and Accommodation industry. This report will examine:
- Leading accommodation players and relationships between intermediaries and suppliers.
- Impact of online channels for customer acquisition and retention.
- Identifying the domestic traveller and profiling their online behaviour.
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