There are several special occasions during the year that present retailers with a window of unlimited potential to maximise revenues. On these occasions, it is almost a certainly that consumers will be on the look-out for new products, fresh ideas, or the best prices. And what's the first thing they will do - search online.
To more effectively use the online platform, retailers need to understand how consumers are searching online (e.g. search patterns and key word searches) and to leverage their existing customer data to maximise results.
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