2018 Industry Analysis
The Rise of Subscription Boxes and the Consumers Behind Them
Subscription boxes have seen explosive growth online, rising by almost nine-fold over the past four years. Growth has since slowed down in the last year, but the industry is by no means fading away; it's just maturing.
In this report, we uncover what has happened and why.
Using examples from leading sub boxes like Blue Apron, Graze, FabFitFun and Kiwi Co, Hitwise looks at:
- The categories and brands driving growth, such as Food, Beauty, Lifestyle, Petcare and Kids
- What the sub box subscriber looks like, including their demographics, interests and shopping habits
- Recommendations to acquire new and engage customers, including content, affiliate and search tactics