Experian’s latest digital marketing proposition for the UK provides insight on online trends amongst an organisation’s customers by matching them to the Experian Hitwise anonymous online consumer data sample enhanced with the company’s demographic tools, including Mosaic and Financial Strategy Segments (FSS). Combined with the client’s own segmentation analysis, Experian AudienceView gives brands a complete picture of their current customers and enables them to engage with similar looking new customers. Using Experian AudienceView, brands can build an infinite number of customer segments, ranging from people looking for a specific new car model to a company’s Facebook fans - allowing marketers to greatly improve how they communicate with their target customers.
The sixth annual Hot Shops Top 100 list was as competitive as ever as only five of the 100 retailers which made the list this year kept the same place as they did in 2011. It was the online-only fashion retailers which were the most impressive, with ASOS (up 4 positions year-on-year), Very (+14) and boohoo (+13) all improving their rankings from this time last year.
PerformanceINPublishers: Maximise your exclusivePerformanceINYou can also compare database sizes and traffic stats from Comscore or Hitwise. If there is little chance of getting an exclusive from a merchant upfront and you are keen to work with them furth...
Do you watch porn on Sunday mornings?Daily BhaskarInternet analysts Hitwise found that the usage of video sites peaked on Sundays. At the same time, the viewership of the traditional adult sites experienced a dip. It stated that Sundays was the top day fo...
March 2011
Twice a year, Experian Hitwise awards the top 10 most popular websites according to the market share of visits a website receives relative to other websites in their industry.
February 2011
January is always a big month for travel with consumers looking for ski holidays, spring breaks and early deals on their summer holidays.