Experian’s latest digital marketing proposition for the UK provides insight on online trends amongst an organisation’s customers by matching them to the Experian Hitwise anonymous online consumer data sample enhanced with the company’s demographic tools, including Mosaic and Financial Strategy Segments (FSS). Combined with the client’s own segmentation analysis, Experian AudienceView gives brands a complete picture of their current customers and enables them to engage with similar looking new customers. Using Experian AudienceView, brands can build an infinite number of customer segments, ranging from people looking for a specific new car model to a company’s Facebook fans - allowing marketers to greatly improve how they communicate with their target customers.
The sixth annual Hot Shops Top 100 list was as competitive as ever as only five of the 100 retailers which made the list this year kept the same place as they did in 2011. It was the online-only fashion retailers which were the most impressive, with ASOS (up 4 positions year-on-year), Very (+14) and boohoo (+13) all improving their rankings from this time last year.
Two dividend plays in the travel sectorThe Motley FoolWotif.com is Australia's most visited online travel agency, according to Hitwise, and sells one out of every 10 hotel bookings domestically — including nearly 2 million such bookings and 3.5 millio...
Marketing LandManaging The Migration To A New Affiliate Network - Marketing LandMarketing LandThis analysis should also be supplemented by using third-party tools such as Hitwise to identify the publishers that are driving the most traffic and sales for y...
Twice a year, Experian Hitwise awards the top 10 most popular websites according to the market share of visits a website receives relative to other websites in their industry.
January is always a big month for travel with consumers looking for ski holidays, spring breaks and early deals on their summer holidays.