Using a combination of visit data and average session time, our research team was able to determine that the UK Internet population spent 3.4 billion hours online in August.
Seasonal trends have highlighted the need for online retailers to plan ahead if they are to have a succesful Christmas.
Facebook's new link-up with Skype is expected to increase the power of social networks - which are now the second biggest driver of traffic to websites behind search.
YouTube and Twitter were the fastest growing social networks in May, whilst market leader Facebook lost market share of visits for a third consecutive month.
Experian Hitwise has launched its first UK Automotive Brand Index which reveals the 20 most popular Automotive manufacturers online.
Microsoft's search engine Bing was the fastest growing search engine in the UK during March.
Twice a year, Experian Hitwise awards the top 10 most popular websites according to the market share of visits a website receives relative to other websites in their industry.
January is always a big month for travel with consumers looking for ski holidays, spring breaks and early deals on their summer holidays.
We're excited to announce that Experian has recently acquired a majority stake in Techlightenment, a leading provider of social media marketing tools headquartered in the UK.