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Hitwise UK Online Media Round-up: 2011

Top Flight Searches, Football Transfers and Kids Back to School

September 2011

There was marked year-on-year growth for all of the key media categories in August 2011 with Online Video leading the way with 32.9% growth since August 2010. Blogs and Personal websites also saw significant year-on-year improvements with a 22.1% increase in visits.

News of the World, Father’s Day and Facebook Fan Acquisition

July 2011

The revelations of the phone hacking scandal at the News of the World have attracted many headlines in the media over the past month. This report investigates how its affected internet usage and also monitors the other key trends in online media during June.

Bank Holidays, Bin Laden and Return of the Ash Cloud

June 2011

With the final public Bank Holiday of the spring occurring on 30 May 2011 and a spate of Bank Holidays throughout March and April, we assess the key trends that took place in the retail industry between March and May.

Royal Wedding, BBQs and Twitter super-injunctions

May 2011

The Royal Wedding was the key calendar event of April and although there was huge online interest surrounding the wedding dress of Kate Middleton, searches for her sister Pippa Middleton were five times as big as for the wedding dress.

Angry Birds, ISAs and more Social Shopping

April 2011

Looking back at 2010 there were a number of games which left a profound mark on the video games industry, perhaps none more so than the incredibly addictive Angry Birds. Far from being an online fad of 2010, searches for Angry Birds continue to grow online.

Social shopping, the Budget and the marketing power of Facebook

March 2011

Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category.

Andy Gray, Sky Atlantic and Super Bowl

February 2011

Andy Gray’s dismissal from his role as a Sky Sports commentator caused a big stir online. In the last week of January, 1 in every 3,000 searches in the UK were for ‘andy gray’.