Experian’s latest digital marketing proposition for the UK provides insight on online trends amongst an organisation’s customers by matching them to the Experian Hitwise anonymous online consumer data sample enhanced with the company’s demographic tools, including Mosaic and Financial Strategy Segments (FSS). Combined with the client’s own segmentation analysis, Experian AudienceView gives brands a complete picture of their current customers and enables them to engage with similar looking new customers. Using Experian AudienceView, brands can build an infinite number of customer segments, ranging from people looking for a specific new car model to a company’s Facebook fans - allowing marketers to greatly improve how they communicate with their target customers.
The sixth annual Hot Shops Top 100 list was as competitive as ever as only five of the 100 retailers which made the list this year kept the same place as they did in 2011. It was the online-only fashion retailers which were the most impressive, with ASOS (up 4 positions year-on-year), Very (+14) and boohoo (+13) all improving their rankings from this time last year.
UK Internet users made 2.2 billion visits to search engines in April 2012, up by 89 million visits compared to April 2011. The increase in search activity represents a 4.1 per cent year-on-year increase. Google further increased its dominance within the UK search market in April as rival search engines bing and Yahoo! both lost market share.
London, XX March 2012 – Facebook was the most searched for brand of 2011 in the UK according to new figures from online data experts Experian Hitwise. Looking at the most popular search terms typed into search engines last year, ‘facebook’ was not only the number one branded term but also the most searched for term overall in the UK. Facebook was responsible for three of the top 10 most searched for terms in the UK last year including ‘facebook’, ‘facebook login’ and ‘fb’.
UK Internet users made 2.2 billion visits to search engines in February 2012, up by 174 million visits compared to February 2011. The increase in search activity represents an 8.7 per cent year-on-year increase. Google further increased its dominance within the UK search market in February as rival search engines bing and Yahoo! both lost market share.
UK Internet users made 2.3 billion visits to search engines in January 2012, up from 2.2 billion in January 2011. Visits to search engines are up by 4.5 per cent year-on-year with nearly 100 million more visits in January this year than last year. Google remained the steadfast market leader with over 90 per cent market share of UK search.
Mitsubishi has re-entered the top 20 of the Experian Hitwise UK Automotive Brand Index for the first time since March 2011. The Index, which reveals the 20 most searched for automotive manufacturers online in the UK, saw Mitsubishi ranked in 19th place this quarter, up from 23rd place in September 2011.
Search market leaders Google triumphed in the December 2011 rankings of Experian Hitwise’s latest Search Engine and Social Analysis, significantly increasing its market share of online searches. In social, YouTube also had a bumper month, accounting for over a quarter of all visits to social networks in December 2011.
Boxing Day 2011 broke online retail records as 96 million UK Internet visits went to retail websites a 19.5 per cent increase from last year’s figures according to online data experts Experian Hitwise. Britons spent 13 million hours shopping on Boxing Day making 26 December 2011 the single biggest online shopping day ever witnessed.
xperian Hitwise’s latest Search Engine and Social Analysis reveals increased market share for Google, Yahoo! and Ask Sites in November, whilst in social media MySpace dropped out of the top 10 social networks and was replaced by Stumble Upon.
Experian Hitwise has today made twelve key retail, social media and video predictions for this year’s festive season. Based on the latest data trends in online shopping, social networking, email and entertainment, here are Experian Hitwise’s “12 Insights of Christmas”
Since the Hot Shops listing began in 2006, Amazon UK has reigned supreme as the UK’s number one online shop. But the launch of the iPhone 4S twinned with the sad passing of Steve Jobs saw Apple’s web traffic increase five-fold this quarter and for the first time ever, Argos dipped from second to third position, while Apple has leapt into second place. In October 2011, Apple accounted for one in every 250 visits from UK internet users.
Microsoft Sites led by bing witnessed the greatest growth in market share of searches this month up by 0.22 per cent in the month since September. In total, Microsoft Sites accounted for 3.85 per cent of all UK Internet searches conducted in October 2011. Ask Sites had a second consecutive month of growth, increasing their share of UK searches by 0.18 per cent.
In September 2011, the UK Internet population made over 785 million visits to online video websites - an increase of 36 per cent year-on-year. The majority of growth in this space has been driven by YouTube, now the third most popular website in the UK after Google UK and Facebook. YouTube dominates with 70 per cent of all visits to online video sites. Every month, UK Internet users spend 184 million hours watching YouTube content, with an average session time of 20 minutes.
Brands should be maximising their social media strategy now in order to generate the best results over the Christmas period, according to competitive intelligence experts at Experian Hitwise. According to the latest seasonal trends data, social media usage is usually at its highest in the final quarter of the year, with peaks in October and December.
An international study into the use of social networks by Experian®, the global information services company, reveals just how much time people living in different countries spend on Facebook. Singaporeans emerge from the study as those who spend the longest on the social network site, with an average of 38 minutes and 46 seconds per session, while people living in Brazil spend just under half that with an average of 18 minutes and 19 seconds per Facebook session.
Discount fashion brand Matalan was the success story of the quarter, up 15 places in the Hot Shops List since May. Matalan reached its highest ever position in the Hot Shops List , ranked 40th overall, up from 68th position in August 2010. The fashion and homeware retailer revealed in its Q1 trading statement that online sales had doubled compared with Q1 2010, and UK internet visits to the Matalan website reached record levels in July 2011, accounting for 2.14% of all visits to fashion retail websites.
Mini has emerged as the fastest moving brand in the second Experian Hitwise UK Automotive Brand Index, which reveals the 20 most popular automotive manufacturers online. In a decisive quarter for the industry, Jaguar also broke into the top 20, edging out Mitsubishi from the Index list.
Experian Hitwise’s latest Search Engine and Social Analysis shows that June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month. Top competitors Bing and Yahoo! both lost market share during June, leaving Google in its most dominant position this year.
Microsoft Sites reclaimed the number two spot in the search engine rankings list having dropped to third last month for the first time this year. Microsoft Sites, led by the bing search engine, accounted for 3.84% of all UK Internet searches conducted in July 2011.