London, 28 December 2011 – Boxing Day 2011 broke online retail records as 96 million UK Internet visits went to retail websites a 19.5 per cent increase from last year’s figures according to online data experts Experian Hitwise. Britons spent 13 million hours shopping on Boxing Day making 26 December 2011 the single biggest online shopping day ever witnessed.
James Murray, Marketing Research Analyst commented: “Boxing Day is traditionally the biggest retail day of the year, but this year it was massive with over 15 million more visits going to retail website than last year. A lot of this is down to smart multi-channel marketing by the big retailers using TV, radio and the web to drive transaction volumes. The convenience of the web combined with massive discounts, free postage and packing and next day delivery is incredibly tempting for people that want to avoid the hurly burly of high street sales.”
Gadgets were among the most searched for products on Boxing Day principally the Amazon Kindle and Apple iPad 2. Apple had three products within the top 10 Boxing Day list including the iPad 2, iPod Touch and iPhone 4S. iPad 2 cases were also the eighth most searched for item on Boxing Day.
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil. More information about Experian Hitwise is available at www.hitwise.com/uk.
For up-to-date analysis of online trends, please visit the Experian Hitwise research blog at www.ilovedata.com and the Experian Hitwise Data Centre at www.hitwise.com/datacentre
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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