London June 11, 2012 — Experian, the global information services company, has today announced the UK launch of AudienceViewTM, its new digital marketing tool to help brands better communicate with their most sought after customer groups.
Experian’s latest digital marketing proposition for the UK provides insight on online trends amongst an organisation’s customers by matching them to the Experian Hitwise anonymous online consumer data sample enhanced with the company’s demographic tools, including Mosaic and Financial Strategy Segments (FSS). Combined with the client’s own segmentation analysis, Experian AudienceView gives brands a complete picture of their current customers and enables them to engage with similar looking new customers. Using Experian AudienceView, brands can build an infinite number of customer segments, ranging from people looking for a specific new car model to a company’s Facebook fans - allowing marketers to greatly improve how they communicate with their target customers.
Mindshare, a global media network, took part in a beta-trial of Experian AudienceView in April 2012. Malcolm Murdoch, Mindshare, Director of Digital Data and Performance, said, “Our clients already understand the importance of moving on from generic audience segmentation and want to build a much better picture of the consumers that are most relevant to them. Experian AudienceView is an invaluable tool that has allowed us to define custom audiences and then use Experian’s insight about these customers revolutionise the way that we plan campaigns”.
Another company that has recently benefited from Experian’s bespoke online customer segments is Moonpig, the leading provider of personalised cards. “Experian’s unique ability to segment the market and isolate online audiences has provided us with valuable insights into our own audience that we could not get elsewhere,” commented Sam Wallington, Moonpig’s Head of Analytics and Merchandising.” Their information and analysis will help us to make informed strategic decisions and improve our offering within the personalised cards market.”
“Organisations are always searching for a deeper understanding of their customers to help them create marketing campaigns that build real brand loyalty,””, said Jon Buss, Managing Director, Digital, Experian Marketing Services in the UK and Ireland. “In today’s multi-channel world, our latest digital proposition will help brands better connect with their customers by blending our online and offline insights to communicate with people on a one-to-one level.”
Experian AudienceView combines anonymous data from the Experian Hitwise online sample of 8 million adult Internet users in the United Kingdom with the offline Experian Marketing Services Mosaic database, which provides insights from 48.1 million UK adult consumers and 24.7 million households, into 15 main socio-economic groups and 67 types.
Find out more about Experian AudienceView
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil. More information about Experian Hitwise is available at www.hitwise.com/uk.
For up-to-date analysis of online trends, please visit the Experian Hitwise research blog at www.ilovedata.com and the Experian Hitwise Data Centre at www.hitwise.com/datacentre
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit www.experianplc.com
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.