James provides insight into the digital marketplace and works with Hitwise data to identify key trends in the online space. He also writes regular Insight Reports on a range of industries - including retail, travel, automotive and finance as well as blogging about everything from Angry Birds to YouTube viral videos.
Before coming to Hitwise James worked as a business analyst for a hedge fund focusing on natural resources and disruptive technologies. James then moved into the digital space working for an SEO specialist where he immersed himself in the fascinating world of search and social media. He has been hooked ever since.