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White Paper: Carpe Diem - Seizing the Moment in Social Media

How to maximise website traffic using social media during major global events

This paper was created to complement our earlier social media paper Getting to
Grips with Social Media
. Whilst Getting to Grips was intended as a basic
introduction to the constantly evolving topic of social media, this paper takes the
next step with analysis of growing trends in the industry and examples of how
brands have benefited from an effective social media strategy. This paper looks to
illustrate how companies can use social media to seize on major world events as
an opportunity to become an online authority, and in doing so increase their brand
reputation.

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