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About Us

Understanding online consumer behavior, beyond your own Website, is key to growing and retaining customer relationships. By having the insights necessary to identify your best customers and prospects, know where they spend time online and understand what motivates them to buy, you’re able to connect with customers and engage them on a much more meaningful level.

Experian Hitwise delivers daily insights from the world’s largest sample of online consumer behavior to help marketers increase the effectiveness of their marketing campaigns.

By combining online insights with unique offline lifestyle and life stage information, Experian Hitwise helps companies build and optimize their online marketing campaigns for improved multichannel success. Clients rely on Experian Hitwise’s insights to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.

Experian Hitwise provides marketers with access to:

The largest online consumer panel

Experian Hitwise is the world’s largest sample of online consumer search and behavior intelligence. Unlike other online intelligence solutions, Hitwise insights are derived from more than opt-in consumer panels. Hitwise compiles daily online usage data on tens of millions of Internet users worldwide, enabling you to profile the broadest industry or the smallest of consumer segments.

The most complete demographic, psychographic,
transactional and behavioral insights

Experian Hitwise also connects online consumer behavior with Experian’s vast offline data assets, providing unparalleled insights and enabling you to create highly targeted consumer profiles. Precision targeting opportunities span demographics, psychographics, life stage data, automotive data and summarized credit ranking information.

Daily online consumer and competitive insights

Only Experian Hitwise gives you a daily view into online consumer search and behavior in your industry. With daily intelligence updates and full access to Hitwise insights, you’re able to dynamically respond to changing economic, topical, seasonal or promotional events and trends.

Dedicated account team

Experian Hitwise’s flexible approach to service provides clients with the confidence to navigate the industry’s richest online data source. You’ll always have a best-in-class dedicated account team supporting you to uncover valuable and actionable insights that maximize marketing effectiveness.

Global reach

Experian Hitwise has local operations and expertise in the US, Canada, UK, France, Australia, New Zealand, Hong Kong, China, Singapore and Brazil.