New York, NY - May 21, 2009 - Hitwise, an Experian company, today announced plans to launch an advertising and marketing agency charter program. The charter program will provide a select and limited group of Canadian advertising and marketing agencies with the opportunity to evaluate and directly influence the forthcoming Hitwise agency product release.
"In a time when every marketing investment is scrutinized, it is important for agencies to have the tools to improve their clients' returns," said Chris Maher, president of Hitwise. "We are looking forward to providing this service to the agency community in Canada."
In Canada, Hitwise reports on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with opt-in panels and Internet service providers.
The Canadian service provides clients with data on Web sites' traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
For more information on this program, contact Robert Schatzel, VP Business Development, at robert.schatzel@hitwise.com.
About Hitwise
Hitwise, an Experian company is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS: EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence - Analyst Weblogs and the Hitwise Data Center.