New York, NY - May 27, 2009 - Hitwise, an Experian company, announced today that Google[1] search properties accounted for 80.17 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009. MSN search properties, Yahoo! search properties and Ask search properties received 8.84 percent, 7.34 percent and 2.75 percent, respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.
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Percentage of Canadian searches among leading search engine providers |
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Domain |
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Google search properties |
80.17% |
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MSN search properties* |
8.84% |
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Yahoo! search properties |
7.34% |
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Ask search properties |
2.75% |
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Note: Data is based on 12-week rolling periods (ending April 25, 2009) from the Hitwise sample of 100,000 Canadian Internet users. Note that the percentages for the search properties include the .ca and .com domains. |
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*Includes executed searches on Live.com and MSN search but does not include searches on Club.Live.com |
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Source: Hitwise, an Experian company |
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Search top visited category
Hitwise categorizes websites into more than 165 industry categories and the Search Engine category came out on top, capturing 14.58 percent of all Canadian Internet visits in April 2009. The Social Networking and Forums category and Entertainment category received the next largest amount of visits. Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines account for a 53 percent larger share of Canadian internet visits compared to the US and 22 percent larger than the UK.
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Top 10 most popular Canadian Internet categories - April 2009 |
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Category |
Percent of visits |
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Search Engines (Computers and Internet) |
14.58% |
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Social Networking and Forums (Computers and Internet) |
13.83% |
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Entertainment |
13.60% |
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Email Services (Computers and Internet) |
8.61% |
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Business and Finance |
7.14% |
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Adult |
6.17% |
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Portal Frontpages (Computers and Internet) |
5.12% |
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Multimedia (Entertainment) |
4.70% |
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Shopping and Classifieds |
4.66% |
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News and Media |
4.65% |
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Note: Parent categories were used except for Computers and Internet, where we used the sub-categories Search Engines, Social Networking and Forums, Portal Frontpages and Email Services. Data is based on 12-week rolling periods (ending April 25, 2009) from the Hitwise sample of 100,000 Canadian Internet users. |
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Source: Hitwise, an Experian company |
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Entertainment category received the next largest amount of visits. Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines account for a 53 percent larger share of Canadian internet visits compared to the US and 22 percent larger than the UK. Social Networks, Entertainment (in particular YouTube) and web based email are also much more popular (as measured by share of Internet visits) in Canada than in the UK and US. Conversely, Adult and Shopping and Classifieds attract a much smaller share of visits in Canada than in either the UK or US.
[1]Note that the percentages for the search properties include the .ca and .com domains.
About Hitwise
Hitwise, an Experian company is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS: EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs and the Hitwise Data Center.