New York, N.Y., April 28, 2010 - Experian® Hitwise® announced today thatthe search term Facebook was the top U.S. search conducted in the four weeks ending March 27, 2010. Overall, Facebook related terms accounted for eight searches across the three top 10 lists.
Yahoo! related terms accounted for six spots while MySpace terms accounted for four searches across the search engines. Other search terms that were among the top 10 searches for all three search engines include youtube, facebook login, craigslist and yahoo mail.
|
Top Search Terms for the 4 Weeks ending March 27, 2010 |
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|
Rank |
Search Terms |
Google.com |
Search Terms |
Search.Yahoo.com |
Search Terms |
Bing.com |
|
1 |
|
1.17% |
|
1.70% |
|
2.60% |
|
2 |
youtube |
0.66% |
myspace |
0.99% |
|
1.12% |
|
3 |
facebook login |
0.58% |
facebook login |
0.93% |
facebook.com |
1.00% |
|
4 |
craigslist |
0.54% |
craigslist |
0.84% |
facebook login |
0.85% |
|
5 |
myspace |
0.51% |
youtube |
0.78% |
myspace |
0.74% |
|
6 |
yahoo mail |
0.50% |
|
0.71% |
youtube |
0.71% |
|
7 |
yahoo |
0.30% |
facebook.com |
0.40% |
yahoo mail |
0.67% |
|
8 |
ebay |
0.23% |
ebay |
0.38% |
yahoo.com |
0.60% |
|
9 |
yahoo.com |
0.19% |
yahoo mail |
0.34% |
yahoo |
0.58% |
|
10 |
gmail |
0.18% |
myspace.com |
0.29% |
craigslist |
0.53% |
|
Source: Experian Hitwise |
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Top paid search terms
The search term eBay was the top term across the three search engines for the four weeks ending March 27, 2010. Overall, eBay related terms accounted for eight searches across the three top 10 lists. There were six other terms that accounted for three spots across the search engines including netflix, yellow pages, lowes, home depot, Verizon wireless and white pages.
|
Top Paid Search Terms for the 4 Weeks ending March 27, 2010 |
||||||
|
Rank |
Search Terms |
Google.com |
Search Terms |
Search.Yahoo.com |
Search Terms |
Bing.com |
|
1 |
ebay |
0.93% |
ebay |
2.44% |
ebay |
2.93% |
|
2 |
netflix |
0.54% |
ebay.com |
0.65% |
netflix |
0.61% |
|
3 |
ebay.com |
0.48% |
yellow pages |
0.58% |
yellow pages |
0.55% |
|
4 |
lowes |
0.35% |
netflix |
0.44% |
www.ebay.com |
0.52% |
|
5 |
home depot |
0.33% |
verizon wireless |
0.29% |
ebay.com |
0.48% |
|
6 |
verizon wireless |
0.32% |
home depot |
0.23% |
home depot |
0.43% |
|
7 |
white pages |
0.27% |
lowes |
0.21% |
lowes.com |
0.39% |
|
8 |
yellow pages |
0.26% |
hsn |
0.19% |
white pages |
0.39% |
|
9 |
mapquest |
0.23% |
white pages |
0.18% |
lowes |
0.32% |
|
10 |
cheap flights |
0.18% |
ebay auction |
0.17% |
verizon wireless |
0.31% |
|
Source: Experian Hitwise |
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About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
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