• Products & Services
  • Competitive Intelligence
  • Research Store
• Press Center
  • Press Releases
  • Events
  • Newsletter
  • Broadcasts
  • Research Analysts
  • In the News
• Resources
  • Data Center
  • Weblogs
  • Reports & Webinars
  • Case Studies
  • Top 10 Awards
• About Us
  • Management Team
  • Careers
  • How We Do It
• Contact Us
  • Office Locations

Hitwise Medical & Pharmaceutical Report

Unemployment is at an all-time high. What is the state of the Medical and Pharmaceutical Industry Online? How has the economy impacted this area?

May 2009

Unemployment has risen to an all-time high in the US and many people are seeking healthcare online in a variety of ways - self-diagnosis, increased visits to the websites of OTC drugs over pharmaceuticals and networking with the community. The ease of search and availability of information online has even encouraged consumers to share their opinions of healthcare professionals online to help inform others. How does this align with your online marketing strategy?

This new report from Hitwise covers:

• Emerging trends and drivers of growth among players in the Medical and Pharmaceutical landscape
• How search behavior has shifted in the Health category due to the impact of the economy and lifestyle changes 
• The best methods to protect your brand online against mis-information and unauthorized pharmaceutical sellers

Author: Heather Dougherty, Research Director, Hitwise.

Register for a copy of the report below: