Sandra Hanchard is a Research Analyst for Hitwise Asia Pacific covering online industry trends in Australia, New Zealand, Singapore and Hong Kong.
Sandra's Insight Reports and consumer segmentation case studies are used by Hitwise clients for strategic marketing planning. Her articles on key sectors such as automotive, banking, retail and travel have featured in The Age, The Australian, B&T, National Business Review, Scoop, Singapore Marketing Magazine, Peanuts!, and Hardware Zone.
Prior to taking on an Analyst role at Hitwise, Sandra worked in the Hitwise Editorial team for 2 years. She earned a B.A. Honors degree in Fine Arts from RMIT University and studied the Graduate Diploma of Information Systems at the University of Melbourne. Her current research interests include conceptual search and psychographic clustering.
Visit Sandra's Weblog.
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