Quality data on a massive scale
Unique data assets
Observed online behaviour
We collect data about consumer visits, searches and conversions from billions of online events for both mobile and desktop internet users. The scale of our panel ensures a true representation of how people use the web. All browsing and search data is gathered anonymously with consent.
Our Australian Consumer Survey captures a variety of on- and offline consumer attributes including behaviours, lifestyle, demographics, brand buying habits, shopping intention and psychographics. The Survey is based on a national sample of 20,000 adults across the country. Besides a rich consumer profile, the survey also captures responses across multiple categories such as: Automotive, Finance & Insurance, Health, Media Consumption, Retail, Travel and Utilities.
Combining data sets
AudienceView360 database identifies like-for-like records between the observed online behaviour sample and the consumer survey data set using a proprietary Behavioral Signature Linkage. It looks for similar patterns of website visitation across hundreds of sites found in both sources and matches audiences on a look-a-like basis.
Unique Data You Can Trust
Comprehensive audience profiles
Hitwise translates behaviours on both desktop and mobile devices to the people performing those actions. We identify like-for-like records between online behaviour and survey research datasets to match audiences on a look-a-like basis. We weight and scale the data to reflect the true distribution and size of the population.
Merging data on where people go and what they search for, with who they are, enables us to build accurate audience profiles. Access to a complete understanding of your consumers gives you a competitive edge.
Flexible, real-time reporting
Create any audience segment using infinite data combinations.
The Hitwise insights platform tracks hourly, daily, weekly and monthly data. We report near-real time competitive inisghts. No one else can report on data as quickly.
Hitwise closes the gap between consumer insights and media buying. Discover your best prospects by either modeling a seed set, or through our audience profiles. We find significant similarities between our insights and activation data sets so we can connect you to your addressable audience.
With our diverse data set, we find the signals that matter most. Making targeting decisions based on a complete 360° view of your audience: how they shop, what they buy, who they are, and where they go online. Our platform combines data from over 1 M online panelists, with 20 K survey respondents, across 3.7 M websites in Australia.