Handy data sheets and short reports featuring our latest consumer insights.
Planning for Christmas 2018 – Webinar Slides
Christmas being one of the biggest events of the year, retailers need to make sure they are prepared for the festive season. So, how can brands plan their campaigns effectively for this season? In this webinar, we dove into… – Key trends and what we can learn from last year – Top converting retailers from […]
Retail Trends and Top Products in the lead up to Xmas 2017
November kicked off the peak retail season with several online sales events – the most notable in Australia being Click Frenzy, Black Friday and Cyber Monday. This datasheet looks at the Shopping & Classifieds industry performance in November 2017 as well as the retail trends and hot products.
This report will explore keyword trends, audience behaviour and examples of how brands can use Hitwise insights strategically to reach credit card researchers as well as financial and non-financial credit card offerings across the Australian market.
This datasheet looks at an Industry Overview: total visits year-on-year, Cruise Destinations: top cruise searches by destination, Cruise Audience Analysis: age breakdown in peak season, Audience Overlap Analysis: destination searchers vs. age groups, Online behaviour: younger vs older cruise audiences
This report looks at the state of play across the industry: How reliant hotels are on OTAs, the audiences most likely to convert on OTAs and how hotels can utilise these insights to increase conversions.
This datasheet breaks down trends and shifts across the alcohol industry in the lead up to Christmas Day 2016 to help marketers better plan for this year’s festive season; when visits to top alcohol retailers began to rise, the go-to products, and what brands had the largest share of voice.
In this inspire we look at the Superannuation Industry, how online engagement with the industry has changed over time, how and when people are searching for Super and who are the consumers behind the online traffic.
This Inspire looks at insights in relation to search behaviour and mobile handset demand, looking into key trends for Sim Only and Data Plan services, as well as the demand lifecycle for the Samsung Galaxy handset.
This Inspire takes a deep dive into the Cycling industry to uncover the top trends & insights over the last 12 months, including the seasonality of visits and related search behaviour, what products are most in demand and the audience that visits the industry.
This Inspire looks at overall trends across the industry in the lead up to the deadline, explores top performing brands, aggregators and searches and identifies key differences between Health insurance audiences.
This Inspire provides insight into the performance of the Travel industry over January 2017, including peak traffic days, the websites which saw the biggest increase in visit share year on year across the Accommodation and Airline categories, top destinations, and the audiences behind visits to direct hotel sites vs. aggregators.
In this Inspire learn more about the online preferences of the ‘buy’ a property and ‘rent’ a property audiences. Allowing estate agents, advertisers and listings sites to make smarter marketing decisions.
This Inspire looks into different shopping trends in the lead up to Christmas 2015; Christmas gift searches, last minute shopper audience and delivery services to make final adjustments to your 2016 campaigns.
This Inspire looks at trends and insights around the Commercial Airlines industry, as well as the audience profiles and behaviours behind these trends. This Inspire uncovers the comparison of visits to Commercial Airlines vs Travel Agencies and the top performers.
Hitwise® is a registered trademark of Connexity, Inc.