Beauty Industry Report
How Brands & Retailers Can Compete in Australia
The beauty industry in Australia is shifting rapidly, and the market is ripe with opportunity for brands who can adapt. The largest growth has been in skincare and cosmetics, as small brands emerge, competition increases and international products flood the market. Luxury brands have fed much of this growth, as Aussies opt to spend more on premium quality products.
We’ll explore how digital behaviour has changed in the industry and how brands and retailers can study that online behaviour to establish their brand and get ahead of trends.
• Site Engagement Snapshot: Beauty Brands vs. Retailers
• Using Internal Search: A Smarter Retailer Strategy
• Amazon vs. Google Strategy: Neutrogena Spotlight