Back to School 2018
Audience Trends & Amazon Snapshot
Learn how search and purchase trends of Elementary and Middle/High School families drove back to school shopping
From last-minute shoppers to Prime Day deal-seekers, every family is different - so how do they approach their back to school preparations?
Check out Hitwise's latest report to learn how these two audience segments—the Prime Day shopper and the Last Minute shopper—compare in the context of Elementary and Middle/High School families. In addition, you'll discover new insights about the categories and products that drove traffic and purchases on Amazon during the back to school shopping season.
In this report, we'll uncover:
- Shifts in search demand and product interests from July to the end of August
- The effect of Amazon Prime Day on back to school shopping
- The brands that most effectively captured last-minute purchase traffic from back to school shoppers
Download the Back to School report now to learn more about these insights.