Presidential Winner Gap Narrows for Online…

Presidential Winner Gap Narrows for Online Consumers After 1st Debate

The 2012 Presidential election season continues to heat up, especially in light of yesterday’s first debate.  It’s a changing game among online buyers as well, according to the latest results from the Bizrate Insights Online Buyer Presidential Election Tracker. President Obama’s expected win among online buyers dissolved during this morning’s work day on the East Coast.

Our Online Buyer Presidential Election Tracker launched on 9/25/2012 and had shown President Obama to be the clear perceived winner, with 62% of online buyers believing that Mr. Obama would win the election – up through yesterday.  Today’s numbers yield a different story. This morning, Mr. Romney was predicted to win by 51% of online buyers. As the day has progressed – as of 2pm PT today – President Obama has regained the lead as the predicted winner, but with only 56% of online buyers expecting his win.

Older online buyers appear to be driving the opinion change, with Baby Boomers and Seniors showing a greater loss of confidence in Mr. Obama’s win.  Below is the full breakdown as of 2pm PT today:

  •  76% of Gen Y online buyers select Obama as the winner today as compared to 70% yesterday
  •  65% of Gen X online buyers select Obama as the winner today as compared to 69% yesterday
  •  48% of Baby Boomer online buyers select Obama as the winner today as compared to 58% yesterday
  •  39% of Senior online buyers select Obama as the winner today as compared to 52% yesterday