Online Consumer Pulse: Delivery Cost vs.…

Online Consumer Pulse: Delivery Cost vs. Delivery Timing

E-Commerce buyers have spoken. Most place a greater importance on the cost of shipping an online order versus how quickly an order will arrive.


Question asked of buyers immediately after placing an online order: Which of the following is most important to you when ordering online? Answer choices: Delivery timing; Delivery cost. (n=119,969, Q2 2013)