Bizrate Insights surveyed over 15,000 online buyers to find out their shopping plans for this Holiday season, and how they differ from last year with respect to planned online purchases and planned spend.
Holiday shopping via mobile devices should see an uptick, as 9% of online buyers use only mobile devices to shop online
Of all online buyers, 21% use a mobile phone to shop, 29% use a tablet and 91% use a desktop or laptop computer to shop online.
20% plan to buy nearly all of their Holiday gifts online
Significantly more online buyers plan to buy 75-100% of their Holiday gifts online this year (20%) as compared to last year (17%).
The over/under on spending $500 on Holiday gifts has shifted downward
Significantly more online buyers planned to spend more than $500 on gifts last year compared to this year (53% in 2012 vs. 51% in 2013).
Most consumers plan to buy gifts for the same number of people
65% of online buyers plan to buy gifts for the same number of people as last year, even though on the whole shoppers plan to spend less this year.
Apparel leads the type of gifts online buyers plan to purchase this year by a large margin
67% of shoppers plan to buy Apparel Holiday gifts, followed by Electronics (47%), Toys & Video Games (40%), Entertainment (29%), and Sporting Goods (26%).
About the Study
The Bizrate Insights Holiday Study was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US and Canada. Data from the 2013 Holiday Study was collected from 15,141 online buyers from October 24 – November 4, 2013. Data from the 2012 Holiday Study was collected from 6,359 online buyers from October 24 – November 2, 2013.
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty. The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers.
Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic. Collecting over 20 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce. Bizrate Insights is used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.