When it comes to buying presents for the holidays, some individuals are easy to shop for while others require a bit of inspiration. And when consumers need inspiration, they turn to the Web. Searches for “gifts for,” “gift guide” and “gift ideas” grow increasingly common as we get closer and closer to Christmas with peak search activity around this topic typically observed during the last full week before Christmas.
Some of the most common gift recipients mentioned in gift guide-related searches are: “men,” “guys,” “her,” “mom,” “dad” and “girlfriend.” But shoppers are also frequently looking for suggestions on the perfect gift for someone with very specific interests, such as “hunters,” “gamers” and “beer lovers” as well as specific types of gifts, like “tech” or “personalized.”
The following gift guide insights, derived using our new AudienceView platform, were designed to highlight for you, as a marketer, the interests and preferences of key consumer segments so that you can more effectively tailor your campaigns to be more relevant and engaging. But if it also helps you, as a consumer, come up with the perfect gift for that hard-to-shop-for person in your life, then even better!
Each gift guide contains a representative mix of search terms that were performed at above average rates by each audience segment during the four weeks ending November 28, 2015. They include a mix of product and retail brands and provide a good idea of the interests, style preferences and lifestyles of each audience.
Learn more about how AudienceView can deliver unparalleled insights into your consumer audience so that you can deliver a better brand experience.