Connexity’s Bizrate Insights: Back-To-School Shopping Starts…

Connexity’s Bizrate Insights: Back-To-School Shopping Starts Before The End Of The School Year

Back-to-school (“BTS”) shopping may not heat up until July, but 5% of shoppers have already started by April and another 7% plan to start before June, according to verified online buyers’ surveyed by Bizrate Insights, a division of marketing solutions firm Connexity.