Craft More Compelling Content

Craft More Compelling Content

Using Search Behaviour to Create Engaging Content

Content is everywhere you go online these days, but how much of it is good? The best content addresses the topics that consumers care about most, and answers the questions they are actually asking.

In this post, we will explore how to use audience data to help create compelling and engaging content based on topics your audience actually want to know more about.

Time Out Readers: Who Are They?

Beyond basic demographics, a reader’s digital behaviours shape the content they consume. Understanding these can help content creators like Time Out ideate topics, features or even entirely new sections based on themes that appeal to their readers.

Based on these digital insights, Time Out audiences are actively searching for domestic travel and staycations. Time Out could then feature an exclusive UK travel section which highlights accommodation and nightlife options.

To learn more on how you can craft more compelling content, download the full report here: Audience Segmentation

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